We're All E-Commerce Companies Now
- Written by Peter Vazquez
Social Media Interaction
We live in a world where every company has come to the realization that it needs to engage in new marketing approaches to reach its customer base. Thanks to such social media giants as Facebook and Twitter, companies are engaging with people in ways that were previously unthinkable. A CEO can actually communicate directly with customers via tweets, providing a level of interaction never before experienced. In fact, with the rise of social media, companies are now more aware than ever of what a customer wants and how best to level the goods and services to the consumer.
In the past, when the CEO of a company first learned about Internet marketing, he or she wasn't interested. The traditional thinking was that there were two things of businesses -- those that had brick-and-mortar stores, and those that were online retailers. However, online marketing has evolved to the point where just about every brick-and-mortar company also has an online presence -- and that online presence continues to grow.
Battle for Internet Attention
Right now, the war to connect companies with customers is reaching a feverish pitch. Every company out there is now an e-commerce company, and that means that companies need to examine just how they are going to get noticed. There are literally tens of thousands of e-commerce companies looking to attract customers, and that means that businesses need to evolve their sales ecosystems into a new platform. In this war for customers, the companies that stand out in terms of delivery and service will be the eventual victors.
Online Commerce Tracking
More than ever, companies are able to determine just how well they are reaching their customers, thanks to online tracking. A business can tell how many visitors to its website show up on a daily basis, as well as where those individuals navigate while on the site. It can determine which areas of its digital presence attract the most attention, and adapt itself accordingly.
If your company is looking for ways to engage customers and to increase your online presence, simply contact us for more information. You can also sign up for our newsletter, which provides valuable information on how to beset use the digital products and services out there to your advantage.