Digital Marketing Agency vs. Web Developer: What Path Should You Take?
- Written by Peter Vazquez
One question that businesses often ask is the difference between a web developer and a digital marketing agency. The answer is fairly straightforward. A web developer is there to design and customize your website. They will probably even make it everything you want it to be. However, that is where they exit. Once your site is developed, their work for the most part, is done. A digital marketing agency has a job that goes much further. A digital marketing firm will promote your business, reach your customers and consistently come up with new goals, strategies and content.
Why Use A Digital Marketing Agency Instead Of A Web Developer?
Web developers have their place. They are there to design or refresh your website. They might even know a little something about SEO and Meta tags. That will only take your business so far.
A digital marketing agency makes it their job to keep your appeal fresh. They will utilize several platforms to tie your presence together, and get your information out there in useful and engaging ways. They can take your website and turn it from something that's merely attractive into something special and unique.
Good Digital Marketing Agencies Save Time and Money
One challenging component of running a business is limited time. Taking everything on yourself can end up costing you a lot more in the long run. When it comes to marketing, the cost may seem daunting, but when you break it down, you realize it’s actually an excellent investment. Unless you happen to be a savvy and experienced marketer, the time it takes to learn the tools, create the strategies and content and implement it can add up. Using the services of a digital marketing firm will fall under your marketing budget. In fact, it’s an excellent way to get your business up and running. Your attention can go where it’s needed, and your business can begin to grow and thrive.
Nowadays, not only will you have the team from the marketing firm working for you, but the benefits that come from marketing automation. Automated processes save time for everyone, and a good firm uses them as one of their tools. In simple terms, marketing automation is software that automates repetitive marketing tasks. They also give constant updates and allow marketers to focus on what is important.
The Benefits of Using a Digital Marketing Agency
A marketing firm has to stay up-to-date with the latest tools and skills. They understand search engine rankings, algorithms, social media, the importance of content and how to put it all into play. They can:
- Work to improve your rankings
- Provide you with fresh content on a regular basis
- Make a positive impact on your bottom line
- Expand your reach
- Personalize and build relationships
- Research marketing trends for your business
Digital marketing agencies can be a cost effective marketing choice. They will look at content beyond SEO. They understand the importance of frequently updating your content and using strong titles and copy. What a digital marketing agency does for you is focus on your marketing first - not just your website design. They implement strategies, create goals and continue to research and evaluate to help your business progress. By looking at the whole digital marketing picture, which includes your website, they build your online presence into something that can compete in today’s marketing world.
If you would like more information on how a digital marketing agency can help increase your business, please feel free to request your FREE Marketing Assessment that will allow you to evaluate the effectiveness of your marketing by looking at many factors, including your website, social media activity, mobile responsiveness, blogging activity, email marketing, lead nurturing and analytics. To begin, simply click here to get started!